In August, the weather is warmer, and the coasts of the UK and Ireland are far busier. That means even more desperate calls for help. But RNLI crews can’t answer them without your support. This year we’re launching the RNLI Fish Friday campaign, asking supporters to host a meal to support our lifesavers.

And you can also help them prepare for another busy summer, by shopping with us. Every purchase you make will help your volunteer lifesavers be ready to race to the rescue, so they can get to people in trouble on the water as quickly as possible – and save more lives.