MAYDAY

ANSWER THE CALL

Every pound and euro of profit from our lifesaving shop will help to keep the RNLI ready to save lives.
So why not pick out something special for you or someone you love?

It could be a lifesaver.

Crew favourites

The most popular products among RNLI volunteers, who have big hearts and great taste!

SHOP CREW FAVOURITES

Crew favourites

Ready for the beach?

Whether you’re looking forward to coastal strolls, picnics by the shore or the occasional dip – we’ve got everything you need to get kitted up for the beach. You’ll be helping to kit up the lifesavers too!

SHOP BEACH DAYS

Ready for the beach?

Whatever the weather


Come rain or shine, there’s no place like home. Get ready to make the most of your special spaces with a selection of home comforts and garden gifts.
All profits support the RNLI.

SHOP WHATEVER THE WEATHER

Whatever the weather

Ready for anything


Sunshine or showers, get kitted out for your summer adventures and show your pride in the RNLI’s lifesavers. Your kind support will help make sure they’re ready for anything too.

SHOP MEN'S

Ready for anything

Wear your wanderlust


Shop adventure-ready women's clothing for coastal walks or windy sails - and help support our lifesaving work.



SHOP WOMEN'S

Wear your wanderlust

Yellow and bright

Our Yellow Welly and RNLI Icons collections are designed by lifeboat volunteer Jonty Storey.
Pick up one of these cheerful
gifts (even if it’s just for you!)
and support Jonty and his
fellow lifesavers.

SHOP Jonty Storey Designs

Yellow and bright

Future crew

From brilliant beach toys and fun seaside outfits, to great games and exciting reads, we have everything you need to keep your young crew entertained this summer.

Shop LITTLE LIFESAVERS

Future crew


The gift of lifesaving

RNLI gifts are inspired by everyday acts of kindness. Our thoughtfully designed products range from the everyday essentials to handcrafted and limited-edition collections. Find something special inside and more online to brighten someone’s day and help support saving lives at sea.

SHOP RNLI 200

The gift of lifesaving

For all your crew

From knotting ropes to stellarscopes, make the most of long summer days (and starry nights) with our hobbies and pastimes ranges.

SHOP GAME & HOBBIES

For all your crew

Make a donation

Help us write the next chapter of our story of kindness with a donation today
Donate now

Become a member

Show your support and celebrate today’s lifesavers by becoming a member
Sign up

Leave a lifesaving legacy

Help power the RNLI into the future with a lifesaving gift in your Will
Learn more

200 years and counting

Learn all about our 200 years of saving lives at sea
Find out more

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