Every pound and euro of profit from our lifesaving shop will help to keep the RNLI ready to save lives.
So why not pick out something special for you or someone you love?
It could be a lifesaver.
Crew favourites
The most popular products among RNLI volunteers, who have big hearts and great taste!
Crew favourites
Ready for the beach?
Whether you’re looking forward to coastal strolls, picnics by the shore or the occasional dip – we’ve got everything you need to get kitted up for the beach. You’ll be helping to kit up the lifesavers too!
SHOP BEACH DAYSReady for the beach?
Whatever the weather
Come rain or shine, there’s no place like home. Get ready to make the most of your special spaces with a selection of home comforts and garden gifts.
All profits support the RNLI.
Whatever the weather
Ready for anything
Sunshine or showers, get kitted out for your summer adventures and show your pride in the RNLI’s lifesavers. Your kind support will help make sure they’re ready for anything too.
Ready for anything
Wear your wanderlust
Shop adventure-ready women's clothing for coastal walks or windy sails - and help support our lifesaving work.
Wear your wanderlust
Yellow and bright
Our Yellow Welly and RNLI Icons collections are designed by lifeboat volunteer Jonty Storey.
Pick up one of these cheerful
gifts (even if it’s just for you!)
and support Jonty and his
fellow lifesavers.
Yellow and bright
Future crew
From brilliant beach toys and fun seaside outfits, to great games and exciting reads, we have everything you need to keep your young crew entertained this summer.
Future crew
The gift of lifesaving
RNLI gifts are inspired by everyday acts of kindness. Our thoughtfully designed products range from the everyday essentials to handcrafted and limited-edition collections. Find something special inside and more online to brighten someone’s day and help support saving lives at sea.
SHOP RNLI 200The gift of lifesaving
For all your crew
From knotting ropes to stellarscopes, make the most of long summer days (and starry nights) with our hobbies and pastimes ranges.