From time to time we will run promotions which will be advertised in this Policy. We can change this Policy or withdraw an offer or promotion at any time with reasonable notice by updating this page from time to time.
Unless otherwise stated below, you can only use one promotion code or discount offer per order. You can't combine offers.
All offers and promotions are subject to our Terms and Conditions and subject to availability.
All offers and promotions are only available online by purchasing products from the RNLI Shop at shop.RNLI.org and are not valid for purchases made in our shops or over the phone unless expressly stated otherwise.
We reserve the right to decline to accept orders where, in our reasonable opinion, a promotion code or discount is the subject of fraudulent activity.
RNLI staff and volunteers are able to benefit from all offers and promotions on this page.
The promoter of these offers is RNLI (Sales) Ltd (also trading as RNLI Shop, company registration number 2202240 whose registered office is at West Quay Road, Poole, Dorset, BH15 1HZ. RNLI (Sales) Ltd is a trading subsidiary of the Royal National Lifeboat Institution (RNLI) a charity registered in England and Wales (209603), Scotland (SC037736), the Republic of Ireland (20003326), the Bailiwick of Jersey (14), the Isle of Man and the Bailiwick of Guernsey and Alderney.
This Policy is governed in accordance with the laws of England & Wales.
The current promotions are:
Spend £50 or over for Free Standard Delivery
Standard Delivery is free for UK and Channel Islands orders when you spend £50 or over. This includes Virtual Gifts and any donations made to RNLI at checkout.
For further details please see our Delivery Information.
Blue Light Card Discount Code
(a) Members of Blue Light Card are eligible for a 15% discount on their purchases at shop.RNLI.org excluding all Sale items, all donations and all purchases of Virtual Gifts.
(b) The Blue Light Card discount is only available online. It is not available in the Retail Shops or on phone orders.
(c) To retrieve the Discount Code simply log in to Blue Light Card’s app or website and search for RNLI. RNLI’s page will provide the current Discount Code which must be added at checkout at shop.RNLI.org to redeem the discount.
(d) The Discount Code is available to Blue Light Card online members only and must not be shared or copied with or used by anyone who is not a member of Blue Light Card.
(e) Each Discount Code will be valid for a limited time only, please check the RNLI page of the Blue Light Card app or website for details of the current Discount Code (if any) and when the Discount Code is valid. Purchases on Shop.RNLI.org using expired Discount Codes shall not be entitled to the discount.
(f) Whilst it remains valid, there is no limit to how many times each Discount Code can be used for orders placed and no maximum value of order or maximum discount per order.
(g) The Discount Code will not be added to your order automatically if you visit Shop.RNLI.org via Blue Light Card’s app or website. You will be required to enter the Discount Code when you go through checkout. If you mis-spell the Discount Code or do not enter a valid Discount Code for your order then no promotional discount will be applied to your order.
(h) No responsibility is accepted for any Discount Code that is unable to be applied due to any technical or other reason.
(i) If you return an item purchased using the Discount Code then the amount refunded will be adjusted to take into account the discount applied as part of the promotion. Please see the Returning goods bought as part of a promotional offer section of our Returns Information for details of returns and refunds of products that have been purchased using a Discount Code.
This Policy was last updated: 15 December 2020