Celebrate
25 years of
RNLI lifeguards
in style
Celebrate
25 years of
RNLI lifeguards
in style
Lifeguards 25th Anniversary Collection
In 2026, we’re proud to be celebrating 25 years of RNLI lifeguards keeping people safer on beaches across the UK and Channel Islands.
To mark this special anniversary, we’ve created our brand-new lifeguards collection. From comfortable clothing to cool accessories, there are so many ways to show your support. Make a statement at the seaside with our sun-shielding hats or colourful beach bag - just like RNLI Lifeguard Supervisors Jodie and James, pictured above. Or get little ones involved with our lifeguard teddy bear or protective beach shoes.
Whatever you choose, you’ll be waving the flag for our legendary lifeguards who have been helping make beaches safer for 25 years – thanks to support from kind people like you.
RNLI Lifeguards Beach Bag
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RNLI Lifeguards Boonie Hat
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RNLI Lifeguards Unisex T-Shirt, Blue
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RNLI Lifeguards Unisex Sweatshirt, Light Blue
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RNLI Lifeguard Bear
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RNLI Kids' Beach Shoes, Yellow
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RNLI Lifeguards Travel Mug
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RNLI Lifeguards Charm Keyring
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RNLI Lifeguards Pin Badge
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RNLI Lifeguards Embroidered Cap, Washed Blue
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RNLI Lifeguards Kids' Cap, Red
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RNLI Kids' Adventure Logo Hoodie, Red
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RNLI Lifeguards Beach Bag
Proudly show your support for RNLI lifeguards with this beach bag.
Designed by crew member Jonty Storey to celebrate the 25th anniversary of RNLI lifeguards, this colourful beach bag features a seaside scene with beach huts, people having fun on the beach, and an RNLI lifeguard hut. It’s also made from recycled plastic bottles, so you can wear it knowing you’re looking after the lifesavers and the planet.
Get the bagRNLI Lifeguards Beach Bag
Lifeguards Kids' Range
Inspire a love for the RNLI and the incredible work of lifeguards in the next generation with our lifeguards kids collection.
Little ones will love the beach shoes and cap in iconic red and yellow lifeguard colours - and who could resist this cuddly lifeguard teddy? Designed for fun days by the sea, these products will help kids stay safer at the coast while showing their support for the lifesavers.
Shop the Lifeguards Kids Range
