Lifeguards

100% of profits support RNLI lifeboat crews

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We are now able to ship to Ireland. Please see our updated Terms and Conditions regarding changes to customs charges. Our network of shops across Ireland are open as usual and you can search for your nearest shop. Thank you for supporting the RNLI.

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Lifeguards

In 2026, we’re proud to be celebrating 25 years of RNLI lifeguards keeping people safe on beaches around the UK and Channel Islands. To mark this special anniversary, we’ve created our new lifeguards range, featuring exclusive designs just for you.

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Your shopping makes a lifesaving difference

100%

of profit supports our lifesaving work

44,503

people aided by RNLI lifesavers last year

389

lives saved in 2025

RNLI Lifeguards Beach Bag

RNLI Lifeguards Bear

RNLI Lifeguards Embroidered Cap, Washed Blue

RNLI Lifeguards Travel Mug

RNLI Lifeguards Boonie Hat

RNLI Lifeguards Unisex T-Shirt, Blue

RNLI Lifeguards Unisex Sweatshirt, Light Blue

RNLI Kids' Beach Shoes, Yellow

RNLI Lifeguards Charm Keyring

RNLI Lifeguards Pin Badge

RNLI Lifeguards Kids' Cap, Red

RNLI Kids' Adventure Logo Hoodie, Red

Your shopping makes a lifesaving difference

100%

44,503

389