WOW Toys

Keep your little ones entertained on the beach or at home this summer, with our range of WOW toys – including a selection made exclusively for the RNLI. 

These easy to clean, dishwasher safe toys for pre-schoolers have no sharp edges, no small parts, and work with no batteries required. Bold, colourful and full of character, they’ll feed the imagination of your future crew members’ minds as they play all the way until bedtime. 

WOW Toys are designed to be the safest, most durable and fun toys for toddlers and babies. Once played with, they are loved and cherished by little tots the world over. They are all compatible with each other, made from the highest quality materials and built to last so you can confidently pass them down from one generation to the next.