Sale

Dive into the Lifesaving Sale

Our RNLI Shop Winter Sale is here, bringing great savings on everything from cosy clothing and practical outdoor kit to thoughtful home and gift ideas. Shop now and pick up a brilliant bargain while starting the year with purpose.

Winter seas can be some of the most challenging, and our brave lifesavers are on call through every storm. By shopping the sale, you’re helping ensure they have the equipment and support they need when it matters most.
If you wish to donate your winter sale savings to the RNLI, you can do so on our shop donation page.

Treat yourself or someone you love this January — and help save lives at sea.
Visit our promotions policy for more details on our winter sale.

SHOP ALL SALE

Shop Christmas Sale

Shop Diaries and Calendars Sale

Shop Christmas food sale

Shop Clothing Sale

Grab a bargain and save lives

31% off

A man leaning against a wall outside wearing a navy RNLI Jacket with a full zip and a hood.

Men's RNLI Flag Navigate Thermal Jacket, Navy

Men's RNLI Flag Navigate Thermal Jacket, Navy

1/3

Men's RNLI Flag Navigate Thermal Jacket, Navy

£80.00 £55.00

33% off

Women's RNLI Beauford Jacket, Navy

Women's RNLI Beauford Jacket, Navy

1/2

Women's RNLI Beauford Jacket, Navy

£72.00 £48.00

40% off

WOMENS HONEY STRIPE HAT

WOMENS HONEY STRIPE HAT

1/2

Women’s Honey Stripe Hat

£15.00 £9.00

34% off

Lifeboat Saturday Unisex Sweatshirt, Grey

Lifeboat Saturday Unisex Sweatshirt, Grey

Lifeboat Saturday Unisex Sweatshirt, Grey

Lifeboat Saturday Unisex Sweatshirt, Grey

1/4

Lifeboat Saturday Unisex Sweatshirt, Grey

£35.00 £23.00

33% off

Lifeboat Saturday Unisex T-shirt, Grey

Lifeboat Saturday Unisex T-shirt, Grey

1/2

Lifeboat Saturday Unisex T-shirt, Grey

£15.00 £10.00

35% off

RNLI Unisex Popcorn Jumper Charcoal

RNLI Unisex Popcorn Jumper Charcoal

RNLI Unisex Popcorn Jumper Charcoal

RNLI Unisex Popcorn Jumper Charcoal

RNLI Unisex Popcorn Jumper Charcoal

1/5

RNLI Unisex Popcorn Jumper Charcoal

£85.00 £55.00

36% off

RNLI Unisex Popcorn Beanie

RNLI Unisex Popcorn Beanie

1/2

RNLI Unisex Popcorn Beanie

£25.00 £16.00

50% off

Traditional Paper Star, Small

Traditional Paper Star, Small

Decorative paper snowflake hanging above a small house and other festive items on a light background

White paper snowflake hanging against a snowy background

1/4

Traditional Paper Star, Small

£12.00 £6.00

50% off

Decorated Trees Paper Ornament Set

Decorated Trees Paper Ornament Set

Decorated Trees Paper Ornament Set

1/3

Decorated Trees Paper Ornament Set

£14.00 £7.00

25% off

Traditional Christmas Fudge

Traditional Christmas Fudge

Traditional Christmas Fudge

Traditional Christmas Fudge

Traditional Christmas Fudge

1/5

Traditional Christmas Fudge

£10.00 £7.50

50% off

Boxing Day Chutney

Boxing Day Chutney

Boxing Day Chutney

Boxing Day Chutney

1/4

Boxing Day Chutney

£5.00 £2.50

67% off

Games On The Go Cards

Games On The Go Cards

1/2

Games On The Go Cards

£3.00 £1.00

37% off

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

1/6

Men's RNLI + Finisterre Polperro Jumper

£150.00 £95.00

40% off

WOMENS FELICITY CAPE

WOMENS FELICITY CAPE

1/2

Women's Felicity Cape

£25.00 £15.00

42% off

WOMENS DOVE GLOVES BLUE

WOMENS DOVE GLOVES BLUE

WOMENS DOVE GLOVES BLUE

Women’s Dove Gloves Blue

Women’s Dove Gloves Blue

1/5

Women’s Dove Gloves Blue

£12.00 £7.00

41% off

Winter Wellies Christmas Cards, Pack of 8 2025

Winter Wellies Christmas Cards, Pack of 8, Bilingual Welsh/English

£4.25 £2.50

41% off

Winter Wellies Christmas Cards, Pack of 8 2025

Winter Wellies Christmas Cards, Pack of 8

£4.25 £2.50

47% off

Little Donkeys Christmas Cards, Pack of 8 2025

Little Donkeys Christmas Cards, Pack of 8

£4.75 £2.50

47% off

Christmas Rescue Christmas Cards, Pack of 8

Christmas Rescue Christmas Cards, Pack of 8

£4.75 £2.50

17% off

1/4

Helly Hansen Men's Logo Short Sleeve T-shirt - White

£30.00 £25.00

28% off

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

Helly Hansen Women's Pier Sailing Bib Trousers

1/7

Helly Hansen Women's Pier Sailing Bib Trousers

£200.00 £145.00

27% off

1/5

Helly Hansen Women's Logo T-shirt, Blue

£30.00 £22.00

17% off

1/6

Helly Hansen Men's Logo Short Sleeve T-shirt, White

£30.00 £25.00

45% off

A hanging RNLI Seahorse decoration holding a red lifering with it's tail.

RNLI Seahorse with Lifering

DCUK Duck with RNLI Christmas Jumper

1/3

Seahorse with RNLI Lifering Decoration

£10.00 £5.50

20% off

Coral Apron

Coral Apron

1/2

Coral Apron

£15.00 £12.00

31% off

Men's RNLI Flag Navigate Half-Zip Fleece

Men's RNLI Flag Navigate Half-Zip Fleece

1/2

Men's RNLI Flag Navigate Half-Zip Fleece

£35.00 £24.00

36% off

Zoggs X RNLI Kids' Little Cadet Goggles, Pink/Blue

Zoggs X RNLI Kids' Little Cadet Goggles, Pink/Blue

Zoggs X RNLI Kids' Little Cadet Goggles, Pink/Blue

1/3

Zoggs + RNLI Kids' Little Cadet Goggles, Pink/Blue

£14.00 £9.00

27% off

Lifesystem Compass

Lifesystem Compass

1/2

Lifesystems Hiking Compass with Lanyard

£13.00 £9.50

37% off

A man on the beach wearing the Men's RNLI + Finisterre Polperro Jumper in Navy and smiling widely

Men's RNLI + Finisterre Polperro Jumper

Men's RNLI + Finisterre Polperro Jumper

A man and a woman laughing together on the beach, both wearing RNLI + Finisterre Polperro Jumpers and matching beanies

Men's RNLI + Finisterre Polperro Jumper

1/5

Men's RNLI + Finisterre Polperro Jumper

£150.00 £95.00

37% off

A woman on the beach wearing the Women's RNLI + Finisterre Polperro Jumper in navy.

Women's RNLI + Finisterre Polperro Jumper

A woman on the beach wearing the Women's RNLI + Finisterre Polperro Jumper in Navy

A man and a woman laughing together on the beach. They are both wearing the RNLI + Finisterre Polperro Jumper in Navy and matching beanies

Women's RNLI + Finisterre Polperro Jumper

1/5

Women's RNLI + Finisterre Polperro Jumper

£150.00 £95.00

30% off

Helly Hansen Men's Pier Jacket Red

Helly Hansen Men's Pier Jacket Red

Helly Hansen Men's Pier Jacket Red

Helly Hansen Men's Pier Jacket Red

Helly Hansen Men's Pier Jacket, Red

Helly Hansen Men's Pier Jacket, Red

Helly Hansen Men's Pier Jacket, Red

1/7

Helly Hansen Men's Pier Jacket, Red

£230.00 £160.00

30% off

Unisex Osprey Waterproof Changing Robe, Black

Unisex Osprey Changing Robe, Black

1/4

Unisex Osprey Waterproof Changing Robe, Black

£100.00 £70.00

41% off

AN RNLI Winter Wellies Christmas Card. The illustration shows a pair of yellow wellies in the snow.

Winter Wellies Christmas Cards, Pack of 8

£4.25 £2.50

50% off

A white, bone china mug with a navy RNLI 13-03 Exmouth emblem

Launch a Memory Mug, Exmouth

Launch a Memory Mug, Exmouth

1/3

Launch a Memory Mug, Exmouth

£10.00 £5.00

44% off

An RNLI Launch a Memory Exmouth Pin Badge in navy, silver and orange.

Launch a Memory Pin Badge, Exmouth

1/2

Launch a Memory Pin Badge, Exmouth

£4.50 £2.50

54% off

AN RNLI Launch a Memory Exmouth Boat Keyring in silver, navy and orange.

Launch a Memory Boat Keyring, Exmouth

1/2

Launch a Memory Boat Keyring, Exmouth

£6.50 £3.00

50% off

An RNLI Launch a Memory Exmouth Boat Magnet in navy, orange and silver.

Launch a Memory Boat Magnet, Exmouth

1/2

Launch a Memory Boat Magnet, Exmouth

£6.00 £3.00

38% off

RNLI Portable Press Light

RNLI Portable Press Light

RNLI Portable Press Light

1/3

RNLI Portable Press Light

£6.50 £4.00

36% off

1/3

Helly Hansen RNLI Men's Logo Hoodie, Hickory

£75.00 £48.00

27% off

A blue Helly Hansen sailing jacket with neon yellow hood for visibility.

Helly Hansen Men's Pier Jacket 3.0, Cobalt

Helly Hansen Men's Pier Jacket 3.0, Cobalt

Helly Hansen Men's Pier Jacket 3.0, Cobalt

Helly Hansen Men's Pier Jacket 3.0, Cobalt

Helly Hansen Men's Pier Jacket 3.0, Cobalt

1/6

Helly Hansen Men's Pier Jacket 3.0, Cobalt

£240.00 £175.00

31% off

A collapsible red dog bowl

Mountain Paws Collapsible Food and Water Bowl, Red

1/2

Mountain Paws Collapsible Food and Water Bowl, Red

£16.00 £11.00

50% off

RNLI Christmas Presents T-shirt, Black

1/2

Women's RNLI Stripe Logo T-shirt, Grey

£15.00 £7.50

33% off

Barska Focus Free Compact Binoculars

Barska Focus Free Compact Binoculars

Barska Focus Free Compact Binoculars

1/3

Barska Focus-Free Compact Binoculars

£60.00 £40.00

33% off

Camping Set, Navy

Camping Set, Navy

1/2

Camping Tableware Set, Navy

£15.00 £10.00

31% off

Skippers Cockpit Weather Guide

Skippers Cockpit Weather Guide

£12.99 £9.00

36% off

A white Helly Hansen women's jacket with a full zip and contrasting black details.

Helly Hansen Women's Salt Inshore Jacket, White

Helly Hansen Women's Salt Inshore Jacket, White

Helly Hansen Women's Salt Inshore Jacket, White

Helly Hansen Women's Salt Inshore Jacket, White

Helly Hansen Women's Salt Inshore Jacket, White

Helly Hansen Women's Salt Inshore Jacket, White

1/7

Helly Hansen Women's Salt Inshore Jacket, White

£210.00 £135.00

46% off

A navy long sleeve sweatshirt with a high collar and an embroidered badge on the left chest.

RNLI Heritage Flag Quarter-Zip Sweatshirt, Navy

RNLI Heritage Flag Badge T-shirt, Red

1/3

RNLI Heritage Flag Quarter-Zip Sweatshirt, Navy

£48.00 £26.00

54% off

A metal keyring with a round navy charm and an illustration of an RNLI lifeboat.

Launch a Memory Boat Keyring, Eric's Legend

£6.50 £3.00

View all

Your shopping makes a lifesaving difference

100%

OF PROFIT SUPPORTS OUR

LIFESAVING WORK

25,327

PEOPLE AIDED BY RNLI
LIFESAVERS LAST YEAR

437

Lives saved in 2024

The RNLI is the charity that saves lives at sea

Royal National Lifeboat Institution (RNLI), a charity registered in England and Wales (209603), Scotland (SC037736) in the Republic of Ireland (20003326) and the Bailiwick of Jersey (14), the Isle of Man (Charity Registration number 1308 and Foreign Company Number 006329F), the Bailiwick of Guernsey and Alderney. RNLI (Sales) Ltd (also trading as RNLI Shop) (Company registration number 2202240). RNLI College Ltd (Company registration number 7705470). All subsidiary companies are registered in England and Wales with registered office: West Quay Road, Poole, Dorset BH15 1HZ, England.

Images and copyright © RNLI 2026.

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